The growing prevalence of Non Communicable Diseases (NCDs) among the young population of India, lack of awareness around the prevention and treatment of such NCDs has been brought to our attention and through our work, we have identified a need for early behavioural intervention in the youth which would help in delaying this process of acquiring an NCD or even completely prevent it. The key drivers of NCDs in children are unhealthy diet, obesity, physical inactivity, alcohol and tobacco use. Three in every four adolescents are not getting enough exercise and 42 million children are considered obese worldwide. These contribute to increases in the prevalence of type 2 diabetes in youth, high blood pressure and cholesterol.
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